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Amanda Kelly Interiors

Logo Design

Amanda Kelly is an interior designer, specializing on french influenced spaces and classic interiors. The logo for Amanda Kelly Interiors exudes confidence with a strong structure. The initial based design is timeless and powerful.

Typeface – Avenir Book

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The Process 

STAGE 1 — Moodboards, Directions and Sketches

Three directions presented. 

DIRECTION 1 : AUTHENTIC, FRIENDLY, APPROACHABLE

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DIRECTION 2 : DRAMATIC, EXPENSIVE, HANDSOME

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DIRECTION 3 : CONTEMPORARY, CHEERY WARM

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STAGE 2 — Computer Renderings

Initial logos, developed based on client's choice of direction. The client chose Direction 2  - Dramatic, Expensive, Handsome.

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STAGE 3 — Final + Details

Design is as much about creating something beautiful as it is about creating something logical.

COMFORTABLE NEGATIVE SPACE —

Hiding part of the "K" behind the "A" works to create a relationship within the logo, while also balancing the letterforms.

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THOUGHTFUL SPACING

The space between the wordmark and logo has been logically considered for effortless structure.

OPTICAL ALIGNMENT

The alignment of this logo is done by eye instead of by machine. The second "L" in "Kelly" falls in the centre of the "K" from the logo.

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FAMILIAR CURVES —

Every serif has been modified to create a cohesive look within the logo. Each curve is a rendition or replication of another.

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