Amanda Kelly Interiors
Amanda Kelly is an interior designer, specializing on french influenced spaces and classic interiors. The logo for Amanda Kelly Interiors exudes confidence with a strong structure. The initial based design is timeless and powerful.
Typeface – Avenir Book
STAGE 1 — Moodboards, Directions and Sketches
Three directions presented.
DIRECTION 1 : AUTHENTIC, FRIENDLY, APPROACHABLE
DIRECTION 2 : DRAMATIC, EXPENSIVE, HANDSOME
DIRECTION 3 : CONTEMPORARY, CHEERY WARM
STAGE 2 — Computer Renderings
Initial logos, developed based on client's choice of direction. The client chose Direction 2 - Dramatic, Expensive, Handsome.
STAGE 3 — Final + Details
Design is as much about creating something beautiful as it is about creating something logical.
COMFORTABLE NEGATIVE SPACE —
Hiding part of the "K" behind the "A" works to create a relationship within the logo, while also balancing the letterforms.
THOUGHTFUL SPACING —
The space between the wordmark and logo has been logically considered for effortless structure.
OPTICAL ALIGNMENT —
The alignment of this logo is done by eye instead of by machine. The second "L" in "Kelly" falls in the centre of the "K" from the logo.
FAMILIAR CURVES —
Every serif has been modified to create a cohesive look within the logo. Each curve is a rendition or replication of another.