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Selwyn Condensed

Typeface Design

This typeface was designed for wayfinding and placemaking. Selwyn Condensed is best used at a large point size. The Typeface is influenced by the forest surrounding Trent University, which can be seen in its condensed form, strong vertical axis, and soft, natural corners. The openness of the counters are meant to increase legibility as well as mimic the sparse woods.

Typeface – Selwyn Condensed

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The name Selwyn is taken from a forest near the university.  The width and medium stroke weight of the typeface mimics the sturdy, condensed form of the trees. This stylistic choice doubles as a practical choice because condensed fonts require a lighter stroke weight to be legible. The stroke weight contrast is extremely subtle, but exists to make the typeface look natural and organic. The x-height is be medium, which ensures legibility and maintains balance. 

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DESIGNED FOR WAYFINDING
+ PLACEMAKING

The letter spacing is loose, to benefit readability for wayfinding.  The voice of this typeface is friendly and warm because of its rounded corners. The typeface also has a varsity-like character to it because it is condensed and vertically set. 

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Photography: Tom Arban Photography

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Photography: Tom Arban Photography