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Strat-Tank

Logo Design

Strat-Tank is an online space where people can come together to share knowledge, thoughts and opinions with a strategic mindset focused towards geo-politics, economics, finance and spirituality. This design emphasizes the idea that individualism is key to a progressive society. 

Typefaces – Orpheus Pro Medium, Camphor Pro Light

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The Process 

STAGE 1 — Moodboards, Directions and Sketches

Sketches from selected direction, described as Anonymous, Professional, and Influential

STAGE 2 — Computer Renderings

Initial logos, developed based on client's response to sketches

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PILLAR OF SOCIETY 

INDIVIDUALISM 

PROFESSIONALISM 

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STAGE 3 — Revisions and Colours

Testing out a variety of colours and treatments before agreeing on the medium red with a gradient treatment

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STAGE 4 — Final 

Decision making

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THOUGHTFUL SPACING 

The space between the wordmark and logo has been logically considered for effortless structure.

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POWERFUL IMAGERY 

The T is designed to resemble a pillar/column. The circle on top creates a humanistic, “pillar of society” motif. The column also alludes to the steps at Columbia University and other educational facilitates. 

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BALANCED 

The perfectly balanced logo creates a sense of ease while also alluding to a Strat-Tank’s purpose of balancing access to all media.

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