Strat-Tank
Logo Design
Strat-Tank is an online space where people can come together to share knowledge, thoughts and opinions with a strategic mindset focused towards geo-politics, economics, finance and spirituality. This design emphasizes the idea that individualism is key to a progressive society.
Typefaces – Orpheus Pro Medium, Camphor Pro Light
The Process
STAGE 1 — Moodboards, Directions and Sketches
Sketches from selected direction, described as Anonymous, Professional, and Influential
STAGE 2 — Computer Renderings
Initial logos, developed based on client's response to sketches
PILLAR OF SOCIETY
INDIVIDUALISM
PROFESSIONALISM
STAGE 3 — Revisions and Colours
Testing out a variety of colours and treatments before agreeing on the medium red with a gradient treatment
STAGE 4 — Final
Decision making
THOUGHTFUL SPACING
The space between the wordmark and logo has been logically considered for effortless structure.
POWERFUL IMAGERY
The T is designed to resemble a pillar/column. The circle on top creates a humanistic, “pillar of society” motif. The column also alludes to the steps at Columbia University and other educational facilitates.
BALANCED
The perfectly balanced logo creates a sense of ease while also alluding to a Strat-Tank’s purpose of balancing access to all media.
